![]() Another way Microsoft tries to bring new Xbox Game Pass subscribers into the fold is by offering limited-time discounts. After all, day one games make it so Xbox Game Pass practically pays for itself, assuming one was going to purchase said games. The primary way Microsoft drums up interest in Xbox Game Pass is through day one games. Xbox Game Pass is the cornerstone of Microsoft's gaming strategy this generation, with the company trying just about everything to draw new subscribers to the service. Microsoft’s streaming service has 25 million subscribers as of January 2022, according to Statista.Microsoft has resurrected the Xbox Game Pass Ultimate deal where new subscribers can sign up for just $1, but with a worse conversion ratio for those coming from Xbox Live Gold. In a world where subscription streaming services have taken over the media landscape, the Xbox Game Pass has proved to be a leader for video games. Will Xbox Game Pass continue to dominate? Credit: Nintendo, Sony, Microsoft, ONE Esports Exclusive hands-on preview with Redfall: A fresh take on the co-op FPS genre.New Lenovo LOQ gaming machines are a budget-conscious gamer’s dream.“We have stopped our previous introductory offer for Xbox Game Pass Ultimate and PC Game Pass and are evaluating different marketing promotions for new members in the future,” Perez said. Microsoft will reportedly seek out different avenues for promotion, according to Kari Perez, head of global communications at Xbox, in a statement to The Verge. Xbox Game Pass, which offered a US$1 trial for one month, is not available any more. Microsoft is no longer offering a massive discount for first-time users of its video game subscription service.
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